How to Choose the Right Studio for Your Brand Shoot

As a small business owner, investing in brand photography is a great way to promote your business and attract more customers. However, when it comes to choosing the right studio rental for your brand, it can be overwhelming and confusing. In this blog, we’ll discuss the important factors that you should consider to pick the perfect studio rental for your brand shoot.

Pay Attention to Aesthetic 

The first thing you should pay attention to is the aesthetic of the studio. This doesn’t mean just the colors, but also the styles of furniture and decor.

It’s important to choose a studio that reflects your brand’s aesthetic and resonates with your target audience.

For example, if your brand has an edgy and eclectic vibe, it wouldn’t make sense to book a minimalist studio. The more the studio reflects your brand, the better it will resonate with your target audience.

Are you looking for Toronto photography studios? Check out our list of studio recommendations on the blog: The 10 Best Toronto Studios for Your Brand Shoot.

Plan With Your Dream Customer in Mind

Another important factor to consider is your dream customer/client. You should plan everything with your ideal customer in mind. The more they resonate with your content, the more likely they are to choose your business.

If your target audience is stay-at-home moms, it wouldn’t make sense to book a luxury studio with marble accents and velvet couches.

Brand photo taken for copywriter at OBJX Studio in Toronto
Understanding your ideal customer is key when choosing a studio; it should appeal to their style.

You want to choose a studio that reflects their style and interests. In fact, it’s a good idea to choose two locations for your brand shoot – we like to choose one that reflects your customer’s style and one where they would actually hang out (think coffee shops, parks, etc.).

We’re all about making more sales with brand photography, and catering to what your ideal customer likes is a great way to do that. Our blog: Learn how to Make More Sales with Brand Photography has other great actionable tips on how to get more out of your photos.

Variety is Key

Variety is key when it comes to brand photography. Your goal is to get as much diversity in your photos as possible. You want to be able to use them back to back on social media without them looking too similar.

To achieve this, it’s essential to book a space with a variety of settings. A couch and some backdrops might be great for headshots, but for branding shoots, you want access to different rooms, furniture, and decor.

Brand photo for fitness trainer taken at Amica Studio in Toronto
Picking a studio with variety of furniture and settings ensure diversity in your photos. This means you can post back-to-back on social media without looking repetitive.

Additionally, you should consider the amenities that the studio offers. Think about natural lighting, if you need any equipment rentals or maybe a functioning kitchen. Depending on what you plan on shooting, different amenities will be important.

It’s also important to consider the location of the studio. Accessibility is often overlooked, but could really make or break shoot day. If you’re loading lots of stuff in then parking near the studio and a freight elevator might be a plus!

Choosing the right studio can be a lot more work than just choosing one that catches your eye. If your goal is to attract more customers to your business, then your top priority is shifting your perspective to what your target customer would resonate with.

Branding Photographer Toronto

This is why our process works backwards from your dream customer or client, so we can plan a shoot that actually brings in more business. We make sure your photos become powerful marketing tools in positioning you as the expert in your industry and attracting your dream customers.

We offer brand photography and visuals for Toronto, Orangeville, and all surrounding areas. Check out our most popular package amongst small business owners: The Next Level Brand Package.



Want to DIY your brand photos? Here are 10 photos you can easily replicate at home with a smartphone and a tripod!

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