A picture has the ability to turn your browsers into purchasers. Having professional grade photographs of your products is a great way to show off what your brand is all about without losing credibility due to poor quality smartphone. Professional Product photography can help improve your image quality, boost your conversions, and showcase your product in a different perspective.
As far as product photography is concerned, there are lots of tips which entrepreneurs can take into consideration to start snapping better photographs and improve their store. I have listed some of the top professional product photography tips that will ultimately help you make more money. Let’s get started.
In order to take quality pictures, you’ll have to invest in an excellent product camera. A number of entrepreneurs have taken amazing photos using their iPhone, but you’ll get way more features on a professional camera that will elevate your product photography. For instance, you can add different lenses to a professional camera to take pictures from a distance, or adjust the focus of the background. Similarly, while the resolution on an iPhone camera is high, it isn’t as high as a professional camera, which enables you to show better details. The more details you can provide to your customers, the more likely they are to purchase your product – this is especially true for products where texture is concerned such as food, clothing, and beauty product.
You can similarly make use of an infinity cove to create a perfect background for your product photo. An infinity cove is a curved, all-white space that provides the background the appearance that it goes on forever. You can similarly use Photoshop, a professional editing software, to remove the actual background and have a standard white background for your product images (which is a bit more advanced). A standard white background works well for product photos, but don’t limit yourself to this. Flat-lay style photos and lifestyle photography also work great for showcasing how unique your brand is.
While you need your product to appear in the most flattering way possible, you also want it to be a detailed representation of what the product is all about. This is why it is not recommended to go overboard with filters. You can do basic edits, such as: increase shadows, darken blacks, amp up the whites, increase sharpness, etc, but your product shouldn’t be altered so much that it looks totally different in real life.
If you wish to create cool backgrounds for your products, bokeh is an excellent example of a simple and appealing style. ‘Bokeh’ is the blurred background effect you often see in professional photography and can make your products pop. To achieve this, you’ll need a lens that has a large aperture (f 1.4 – 2). Additionally, with lifestyle product photography, any setting or backdrop is game as long as it really represents what your brand is all about.
Each and every single product style on your website should have its own picture. Have you ever visited an e-commerce store and realized the product you’re looking to purchase doesn’t have an image? This can be an unsatisfying experience for your customers. If your product is available in numerous different colors, advertise the full spectrum of product colors by including their own pictures. You will be able to increase conversions for those specific colors as most of the customers won’t purchase your product without seeing what a product actually looks like.
When you are taking product photographs, avoid deleting pictures directly from the camera. Once you see product pictures on your computer screen, which is much bigger than your DSLR screen, you’ll have a better idea of which picture looks great and which doesn’t. You might find on closer inspection that an image you thought didn’t look great actually has potential.
If you sell a product or jewelry with fine details, using a macro setting feature on your professional camera can help you shoot the little details more clearly. A macro setting allows a zoom on the picture details so that customers can see what the product actually looks like. This allows customers to feel confident in their online shopping experience as they can better see what the product looks like up-close.Additionally using a macro lens, you’ll be able to get better details than with the setting on your professional camera.
As far as professional product photography lighting is concerned, you can pick from hard light or soft light. Hard light means the light surface is reduced, whereas soft light means that there’s more light surrounding the productor it is diffused. The distance of the light similarly plays a vital role with closer light leading to a harder light look. Consider how you want your product to look. A modern and cutting-edge piece of technology might do better with a harder light while a natural beauty product might do better with a softer light.
Artificial lighting is anything that runs on power to give off light (e.g. strobe light, flash, softbox, etc.). Whereas, natural light is the sunlight. Choosing between artificial or natural light depends on the product you’re selling and again, what look you want to go for artificial light can have a more harsh look while sunlight is softer. More concentrated, artificial light will isolate the product from the background, and place it into a spotlight of sorts, while softer light will illuminate more area around the product. Pixpa has another great article that goes into more details about how to light and get the most of of your product photography.
You can style a product in different ways. You can place it alone on a background or get playful with it in a flat-lay. You can place it in everyday scenarios and capture the lifestyle you want it to be a part of. You can play with different professional product photography lighting settings to change the mood. Whatever you decide will stem from your brand’s identity and the story you want to tell your customers.
July 25, 2019