Are you sick of watching everyone else create a strong, engaged Instagram following? I used to feel the same way. There are lucky people that gain massive followings, but that just wasn’t my luck. I learned, and I’m going to teach you, how to create engaging content for Instagram using content pillars so that you can start building your ideal audience.
Simply put, content pillars are overarching categories meant to inspire content for social media posts, blog posts and videos. Some content pillars can be purely for fun, but they work best if they are solutions to your followers’ problems. Providing information that is valuable to your followers will give them an incentive to follow you. If your goal is to grow your audience, you need to figure out who your audience is and what is troubling them.
Content pillars are a strategic way to build your following through hyper-targeted, relevant posts that speak to your audience. They give you direction on where to go with your content.
You will be amazed by how quickly the ideas and inspiration flow once you have that seed idea or a direction to follow (i.e. your content pillars).
What’s the big deal about content pillars? Can’t you just create posts when inspiration strikes? Sure, but if you want to truly grow your following, you need to be purposeful with your posts.
Content pillars have many benefits:
Now that you understand what content pillars are, you can get to work creating yours. But where do you start?
There’s a good chance that you already know what your pillars are – you just haven’t written them down.
Here are a few simple ways to identify content pillars:
Here’s a little homework assignment: Do some research and try to identify 4-6 content pillars. These are the pillars that you’ll use to brainstorm more specific topics under each one. I recommend setting aside time every month to brainstorm fresh ideas so that you always have something new to post.
To succeed with your content pillars, you really need to know your audience. When you know your followers, you can create content that they want to see.
Identifying your content pillars doesn’t have to be a complicated process. It helps to have some guidance, and that’s where I come in. I’ve been down this road, and l want to help you avoid the same mistakes and pitfalls I faced.
August 30, 2020