How Lifestyle Photography Will Grow Your Business: Tips to Stand Out From the Crowd
Lifestyle photography is one of the most popular types of photography right now. People are drawn to it because it captures real moments and tells a story. If you want to start using lifestyle photography to grow your business, but aren’t sure how to get started, don’t worry! In this blog post, we will give you some tips and tricks on how to stand out from the crowd and create beautiful images that will attract more customers.
Lifestyle photography is all about capturing real life moments. When potential customers see your products and services in a real life setting, they can place themselves in the context and know exactly what they are getting. Lifestyle photography helps you tell your unique story and share your values that people might resonate with. It’s important to get both product photography and lifestyle photography because potential customers use both for different reasons. Product photography sells the practical features of a product and lifestyle sells the ‘lifestyle’.
If you want to start using lifestyle photography to grow your business, here are some tips to get started:
-Think about telling your story: what do you want your customers to know about your brand? What values do you want to share? Think about how you can showcase this visually?
-Think about location: where do your dream clients or customers hang out? How can your products or services fit into their ideal lifestyle?
-Consider all settings and applications: where and when can your products or services be used? How can they be used? This is especially important for products, to show off their functionality and how they can make your customers life easier, more relaxing, convenient, etc. (whatever problem you are trying to solve).
-Consider hiring models: this is a great way to show off your products in use and how they can fit into someone’s lifestyle. Make sure to hire models that represent your target market!
-Create a mood-board: put together some images that inspire you and represent the lifestyle you want to portray. This will help guide your shoot and ensure that all of your photos fit cohesively together. Even better, find a lifestyle photographer that will do this for you!
-Think about props: what other elements can you include in your photos to really tell the story of your brand? Consider using items that are related to your business or that have a special meaning to you.
-Get creative: there are no rules when it comes to lifestyle photography other than being authentic, so get creative and try to tell a story that is true to your brand.
We hope these tips have inspired you to start using lifestyle photography to grow your business. If you need any help getting started, or if you want some professional lifestyle photos taken of your products or services, our Next Level Brand Package is designed to do just that! It starts with uncovering your story + mood-board creation so we can present your brand in a unique light. We offer photography services in Toronto and the GTA. Get in touch to chat about your vision and how we can help bring it to life!