Diliana of Spell Book Copywriting reached out to me with the request to do a Mad Men/60s themed photoshoot and I was ecstatic. I love a creative challenge and a chance to step into another era so I made sure she knew I was the right person for the job and got cracking on the mood board.
Location and wardrobe were crucial in obtaining the right vibe, but also translating the right emotions. During our discovery period, Diliana mentioned brand words such as: mysterious and curiosity so communicating these in the photos would help build a stand-out brand.
We choose OBJX Studio in Toronto for the location because of it’s assortment of retro props and charming ambience. Every corner looked like either an antique sale or a scene from an different era, and this was perfect for our vision.
Diliana is certainly the face of her brand, but she also had a need for detail shots that she could use in graphics and social media banners. Her primary social media account is LinkedIn so knowing this going in allowed us to create content that would shine on that platform.
The Next Level Brand Package prepared her for the shoot with a mood board, list of required shots, and provided her with photo and video content targeted towards her dream clients. This package allows us to build a shoot from scratch, which is so important for a brand looking to have such a strong visual identity. If she were to book a mini-session or settle for more commonplace photography style, the results would not have matched her unique vision.
We even took it a step further and used her brand photos to create custom graphics for social media. This add-on service uses your brand photos to highlight and sell your unique offers. We positioned Diliana as the expert so her dream client knows exactly what she offers and the transformation she provides.
This shoot was the most creative way to kick off 2023! If you need a conversion copywriter who absolutely dominates on LinkedIn, then Diliana is your girl.
If you’re looking for Brand Photography Toronto, we help small biz owners achieve the brand the imagined and get the business they need! What we do is different from any other studio since we work backwards from your ideal customer, so you end up with images that attract the right people. We conceptualize every brand shoot from scratch for photos that look tailored and allow you to truly stand out from others in your industry.
We open just a few spots every month for Brand Photography Toronto. Learn about our most popular package and get in touch here.
June 5, 2023