Personal Branding Photography for Realtor Matalyn Rico

Matalyn came to me having done personal branding photography before, but she felt they didn’t tell the whole story of her personal brand. As we chatted on our discovery call, it became very clear to me that she is someone who becomes instant friends with her clients. She is down to earth, easy-going and friendly, and I knew we had to highlight this is her photos.

She is also incredibly passionate about where she grew up: Grey County, which is located two hours north of Toronto. We discovered that her brand persona is your ‘hometown bestie’ who knows all the great spots of the area.

PLANNING THE SHOOT

Matalyn passed off her brand colours to me and I created a moodboard that outlined the vibe of the shoot. It feels youthful, playful, candid, and really inviting. I wanted her whole shoot to feel like a day hanging out with your best friend.

I also planned for there to be different photography styles during the shoot. I wanted a portion of the shoot to feel like candid snaps on a film camera while the rest fit into that classic, polished studio aesthetic.

The most important piece of planning this shoot was the locations. Because we wanted to paint Matalyn as a local expert, we had to hit up the best spots in Grey County. I reached out to Good Grief Coffee and Bruce Wine Bar to ask if we could take photos there.

Once we had secured the local businesses, we also booked a studio to get those polished shots Matalyn would be using as headshots and for her marketing materials. 

THE RESULTS

Looking at Matalyn’s finished gallery, you instantly feel like you know her. It tells a story of spending a day with her and getting to know the best local spots. 

As she started to integrate these photos into her Instagram feed, the personal brand of her being down to earth, easy going, and rooted in community came to life.

Matalyn did this personal branding shoot over a year ago, and I still see new photos pop up on her feed. Because she booked my Next Level Brand Package, she got a huge archive of photos to use. This shoot also allows for multiple locations and outfits, so she was able to post her photos back to back without them looking repetitive.

What truly allows Matalyn photos to stand out and reinforce her personal brand is the fact that we did a deep dive on what she truly wants to be known for. 

The Next Level Brand questionnaire within this package got her thinking about what her client really value and why they would choose her over someone else. It was these answers that allowed me to create a very clear theme for her photoshoot – one that feels authentic to her and deeply resonates with her ideal clients. 

Have you thought about what you want to known for? Do your visuals communicate this clearly? If you’re wanting to build something recognizable and memorable, check out our Next Level Brand Package.

This package looks at where you are headed – and what you are building – so that you walk away with a wide range of photos that match.